We put our customers at the center of what we do.
We anticipate, respond to and meet our customers’ and consumers’ expectations by providing the best value, quality, and most innovative brands and technologies.
We hold our customers in the highest regard and place them at the center of all that we do. This is the only way we can offer them added value. The “customer” value is vital to our success, and since not all CO-RICH employees are in direct contact with our customers, it is all the more important for us to understand what this value means for CO-RICH. In order to offer the best products, the highest quality and outstanding service, we need to understand our customers and consumers better than our competitors do. If we succeed in this, we can look forward to successful growth in all our markets.
Creating added value for customers
Focusing on our customers and consumers is key to our success. Hence our corporate value of putting our customers at the center of what we do. And it isn’t just our employees in Marketing, Customer Services or Sales and Distribution – the people who are in direct and daily contact with customers – to whom this applies; it’s all our people. Because whether in research, human resources or accounting, the decisions made invariable filter through to our customer relations.
In all that we do, this core value reminds us that our customers in industry, in retail and in the building trades are more than just purchasers of our products, technologies and services – they are also our partners. Together with them, we develop solutions tailored to their specific needs. Our solutions also increase the quality and sustainability of the products that our customers offer to their customers.
Through our innovations, we create added value for our customers and consumers, at the same time laying the foundation stone for further growth in all our markets.
CO-RICH's employees remain our greatest asset. The loyalty shown by our workforce is a direct result of our ongoing training programs to improve employees’ skills and knowledge.
Our people are offered competitive reward for work and opportunities for growth. We do our best to provide a safe and hygienic working environment. We treat all our employees in a fair and respectful manner regardless of their sex, age and race.
These compliances resulted in the successful attainment of ICTI Code of Business Practices Certification in 2005, which demonstrates CO-RICH’s commitment to the operation of the factories in a lawful, safe and healthful manner.
We are committed to leadership in sustainability.
We provide products, technologies and processes that meet the highest standards. We are committed to the safety and health of our employees, the protection of the environment and the quality of life in the communities in which we operate.
A strong commitment to sustainability has always been a major driver of our performance. We take a long-term, entrepreneurial approach towards all elements of sustainability, aiming not just to comply with existing standards but also to set new ones. CO-RICH has always strived to create a balance between people, planet and profit. This approach brings us a clear competitive advantage and helps us achieve our full business potential – and it will provide us with a significant edge in the future competition for new talent.
Being a good corporate citizen, we take the issue of environmental protection very seriously. We operate in total compliance with all applicable environmental and workplace laws and regulations. Our business is conducted with the highest regard for the safety and well being of our employees and the general public.